Gidmag College of Marketing (GCM) Training
At GCM, we are committed to making education accessible and affordable to all, which is why we offer our training through a variety of platforms, including face-to-face and online options. With our commitment to excellence and our team of experienced trainers, GCM is the ideal choice for anyone looking to take their marketing skills to the next level.
Face-to-Face Marketing Training, Nairobi Campus
Our face-to-face training takes place at our state-of-the-art Nairobi campus located in the exclusive Westlands area. Our campus is equipped with the latest technology and resources to provide an optimal learning environment.
Some of the most common concepts and modules you can expect to find in our face-to-face marketing training and courses include:
Introduction to Marketing
Broad overview of marketing, covering topics such as the marketing mix, market research, and consumer behaviour.
Digital Marketing
Students will learn about the latest digital marketing techniques, including social media marketing, search engine optimisation, and email marketing.
Brand Management
Explore the concept of branding and how it can be used to build a strong and effective brand. Students will learn about brand positioning, brand personality, and brand identity.
Marketing Communication
Students will learn about the various communication channels that can be used in marketing, including advertising, public relations, and sales promotions.
Product Management
Explore the process of developing and launching new products, including market research, product development, and pricing strategies.
Customer Relationship Management
Covers the principles and practices of customer relationship management (CRM), including customer segmentation, data analysis, and customer retention.
Online Marketing Training, East and Central Africa
GCM understands that not everyone can attend face-to-face training for various reasons, which is why we offer online training options. Our virtual classroom portal is accessible from anywhere in East and Central Africa, connecting you with experts in various specialisms from around the world.
Marketing Courses
Undergraduate and post-graduate marketing, both academic and professional bodies qualifications.
At GCM, we offer a range of marketing courses designed to meet the needs of both undergraduate and postgraduate students, as well as those looking to earn professional bodies qualifications.
Whether you’re just starting out in your marketing career or looking to expand your existing skills, our undergraduate and post-graduate marketing courses have been designed to help you achieve your goals. Our courses cover the latest best practices and trends in marketing, equipping you with the knowledge and skills you need to succeed in the dynamic 21st Century business environment.
General Business Management Courses
Undergraduate and post-graduate
In addition to our marketing courses, we also offer a range of general business management courses designed for undergraduate and postgraduate students. Our courses are taught by a team of experts in the field of business management and are designed to provide students with a comprehensive understanding of the key concepts and practices in the field.
Some of the most common concepts and modules you can expect to find in our general business management courses include:
Introduction to Business Management
An overview of the key concepts and practices of business management, including leadership, strategy, and decision-making.
Financial Management
In this module, students will learn about the principles of financial management, including budgeting, financial analysis, and investment decisions.
Operations Management
This module explores the processes and systems that support the production of goods and services, including supply chain management, quality control, and process improvement.
Human Resource Management
In this module, students will learn about the practices and policies that support the management of human resources, including recruitment, training, and employee relations.
Organisational Behaviour
This module covers the behaviour and attitudes of individuals and groups in organisations, including motivation, communication, and conflict resolution.
Strategic Management
This module covers the processes and methods used to develop and implement effective business strategies, including market analysis, competitive analysis, and business model development.
Whether you’re looking to start a career in business management or looking to advance your existing skills, our general business management courses have been designed to help you achieve your goals in a variety of industry sectors.